America's most famous fast food joint set up its first outlet in Vietnam last month and has already served over 400,000 people, according to business reports out this week.
It's location is at Ho Chi Minh, Vietnam's largest city. The outlet opened to a hungry crowd on Feb 8, and within 24 hours had served almost 22,500 customers.
British photographer Neil Massey who was there to capture the hectic opening event, told FeatureShoot.com: 'For most Vietnamese youngsters the chance to work at an international company like McDonald’s is a big deal. For the customers it’s the aspirational experience that brings them through the doors.
The average wage in Vietnam is about US$150 a month; the cost of a Big Mac is US$2.82 and a Value Meal is US$3.99. So, for many Vietnamese, it’s a special treat to bring the family to a place like this.